Average Order Value (AOV) Calculator
Enter your total revenue and number of orders to get your average order value.
How to use this calculator
- 1Enter your total revenue for the period.
- 2Enter the number of orders that produced it.
- 3Read your average order value.
How the Average Order Value (AOV) Calculator works
Average order value is how much a customer spends per order on average — total revenue divided by the number of orders. Raising it grows revenue without needing more traffic, which makes it one of the most efficient numbers to move in an online business.
Bundles, upsells, cross-sells and free-shipping thresholds all nudge AOV upward. Track it alongside revenue per customer: AOV optimises the checkout, while revenue per customer captures loyalty and lifetime value.
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Create an invoice freeFrequently asked questions
How is AOV calculated?
Divide total revenue by the number of orders. $25,000 across 500 orders is a $50 average order value.
Why does AOV matter?
Raising AOV grows revenue without needing more traffic. Bundles, upsells, free-shipping thresholds and cross-sells all nudge it up.
AOV vs revenue per customer?
AOV is per order; a customer may place several orders. Track both — AOV for checkout optimisation, revenue per customer for loyalty and LTV.
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