ROAS Calculator
Enter the revenue generated by your ads and your ad spend to get ROAS.
How to use this calculator
- 1Enter the revenue your ads generated.
- 2Enter how much you spent on those ads.
- 3Read your ROAS — the revenue earned for each dollar of ad spend.
How the ROAS Calculator works
Return on ad spend measures the revenue your advertising generated for each dollar you put in. A 4× ROAS means $4 back for every $1 spent. It’s the fast campaign metric marketers optimise to, because it tells you at a glance whether a channel is pulling its weight.
What counts as “good” depends on your margins — a high-margin product can profit at a lower ROAS, while a thin-margin one needs more. ROAS looks at revenue against ad spend only; for the fuller picture that includes profit and all costs, use the ROI calculator.
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Create an invoice freeFrequently asked questions
How is ROAS calculated?
Divide revenue attributed to ads by the ad spend. $8,000 revenue from $2,000 spend is a 4× (400%) ROAS.
What is a good ROAS?
It depends on your margins — a 4:1 ROAS is a common target, but a high-margin product can profit at a lower ROAS while a thin-margin one needs more.
ROAS vs ROI?
ROAS measures revenue against ad spend only; ROI measures profit against total cost. ROAS is the quick campaign metric; ROI is the fuller picture.
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