Conversion Rate Calculator
Enter your conversions and total visitors (or leads) to get your conversion rate.
How to use this calculator
- 1Enter the number of conversions (sales, signups, leads).
- 2Enter the total visitors or leads over the same period.
- 3Read your conversion rate and how many visitors it takes per conversion.
How the Conversion Rate Calculator works
Conversion rate is the share of visitors (or leads) who take the action you want — a sale, a signup, a booking. It’s the multiplier on all your traffic: doubling conversion is the same as doubling visitors, but usually far cheaper, which is why it’s the first lever growth teams pull.
Rates vary hugely by industry and traffic source, so track your own trend rather than a generic benchmark. Clearer offers, faster pages and less checkout friction all lift it — test one change at a time so you know what worked.
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Create an invoice freeFrequently asked questions
How is conversion rate calculated?
Divide conversions by total visitors (or leads) and multiply by 100. 45 conversions from 1,500 visitors is a 3% conversion rate.
What is a good conversion rate?
It varies hugely by industry and traffic source — e-commerce often sits around 1–3%, while warm leads convert far higher. Track your own trend rather than a generic benchmark.
How do I improve it?
Clearer offers, faster pages, less friction at checkout or signup, and better-matched traffic all lift conversion. Test one change at a time.
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