Markup Calculator
Enter your cost and the markup you want to add to get the selling price and margin.
How to use this calculator
- 1Enter your unit cost.
- 2Enter the markup percentage you want to add on top.
- 3Get the selling price to charge and the profit margin it produces.
How the Markup Calculator works
Markup is the amount you add on top of your cost to reach a selling price, expressed as a percentage of the cost. Add a 50% markup to a $100 cost and you sell at $150. Most people price this way because they start from what something costs them.
The catch is that markup and margin are not the same thing. A 50% markup is only a 33.3% profit margin, because margin is measured against the higher selling price rather than the cost. This calculator shows both so you can see the real profit a given markup produces before you commit to it.
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Create an invoice freeFrequently asked questions
How do I add a markup to cost?
Multiply the cost by (1 + markup ÷ 100). A $100 cost with a 50% markup gives a $150 selling price.
Is markup the same as margin?
No. A 50% markup on cost is only a 33.3% margin on price. This tool shows both so you can price with confidence.
What markup should I use?
Common retail markups run 50–100%, but pick a number that covers your costs and leaves the margin your business needs.
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